Specialty Retail is a term used to describe the retail sale of unique and innovative ("Specialty") consumer product or service not available in traditional retail stores. When used in the context of a shopping center, these Specialty products or services are sold by offering them from a Retail Merchandising Unit (RMU) or a kiosk located in the walkways or the common area of the shopping center.

If you are involved in product development, and you are interested to consider distributing your product through the Specialty Retail distribution channel, please read about our Specialty Retail direct marketing program.

If you have a consumer product you are interested to launch into retail, we have a program for you.

For a consumer product developer, inventor or manufacturer, to launch or promote a product through a Specialty Retail distribution channel could be a quick, flexible, and low risk Endeavour, achieving significant retail revenues and product awareness of millions of shoppers in high profile retail outlets throughout shopping centers in the US, as the means to launch the product into traditional Mass retail.

There are dangers walking down the Specialty Retail path if done incorrectly, that should be considered when executing a Specialty Retail product distribution roll-out. A product developer wanting to execute his roll-out plan, and run his own operation, will find himself entangled in operating a 24/7 retail business, in which quick expansion without experience, could lead to grave mistakes, and ultimately failure, and take the developer away from what he does best - develop products. On the other hand, if the product developer wants to take the "quick and easy" route of working through existing cart and kiosk operators, he will discover the difficulties of wholesaling to the Specialty Retail market, first and foremost, the high demands imposed on wholesalers by Specialty Retail vendors. Operating in a Temporary Leasing environment that is constantly changing and highly competitive creates Specialty Retail operators with a 'Temporary Mindset', tuned to pick up only products with immediate successful results.

A typical Specialty Retailer would want the product line he gets to be fully developed, professionally packaged, with an exquisite training protocol, a turnkey visual presentation, and an accountable track record, to help him attain immediate results.

If the new product retail program has not been pre-tested successfully, tried and proven, and then presented to the operator in a way that could be easily duplicated, results would not be up to par of what they could potentially be, and then just as the Specialty Retailer was easy and quick to consider and adopt the new retail concept, he would be unforgiving and let it go. To top it off, the Specialty Retail industry, is an industry where word of mouth travels fast and has a huge impact, so anything other than an immediate out of the gate success story, would be considered as a failure, which would be virtually impossible to try to launch again.

Cart Planet was instrumental in launching several concepts through the Specialty Retail direct marketing distribution channel. Some of these products were proprietary lines, others were owned by their developers, licensed to us.

We have created a Specialty Retail direct marketing program, which offers consumer product developers the opportunity to capitalize through us on this unique Specialty Retail distribution chain.

Contact us to hear more, so we may be able to develop a program that would best fit your product line.